RTFKT’s unique ecosystem revolves around a virtual world in which humans no longer exist in their organic form, instead being represented by a digital avatar. Clones give their holders utility, including access to the RTFKT ecosystem. In November 2021, RTFKT partnered with Japanese artist Takashi Murakami to create an NFT collection of 20,000 avatars called Clone X. Celebrities like Elon Musk also bought in on the hype and purchased pairs.Īfter seeing how much of an impact RTFKT had on the sneaker community, Pagotto and company were determined to expand. For example, a partnership with artist FEWOCiOUS to sell a package of virtual and real sneakers earned over $3.1 million in just seven minutes. Their initial gameplan was to sell virtual sneakers and create hype through a variety of prominent collaborations. The company, which is pronounced “artifact”, was founded by Benoit Pagotto, Steven Valisev, and Chris Le in early 2020. RTFKT Pushes the Boundaries of the Metaverseįrom sneakers to virtual avatars, no company has ventured into as many realms of the metaverse as RTFKT.
#CLONE X AVATAR HOW TO#
For those looking to get in the game, read my article on how to set up a MetaMask wallet.
In case you are new to the metaverse, check out my quick breakdown on what NFTs are and how they work.
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